As Houston gears up to host several matches during the FIFA World Cup, city officials and business leaders are forecasting a remarkable economic surge. The global influx of soccer enthusiasts is expected to drive substantial growth across multiple industries, including hospitality, retail, and transportation. Experts estimate that the tournament could contribute upwards of $300 million to Houston’s economy, fueled by increased hotel bookings, dining experiences, and local commerce.

Industries primed to experience the most significant gains include:

  • Lodging and accommodations: A notable rise in hotel occupancy from international visitors.
  • Dining and nightlife: Elevated patronage at restaurants, cafes, and bars.
  • Transportation services: Increased demand for rideshares, public transit, and airport transfers.
  • Retail outlets: Growth in sales of sports merchandise, souvenirs, and local products.
IndustryEstimated Revenue ImpactProjected Job Growth
Hospitality$120M1,200
Retail$75M850
Transportation$50M600
Food & Beverage$60M900