Source link : https://capital-cities.info/2026/05/14/world/asia/china/china-teams-up-with-germany-uk-usa-japan-france-and-leading-travel-brands-to-supercharge-tourism-at-itb-china-2026-in-shanghai/
In a significant step towards revitalizing global tourism, China has joined forces with leading nations and prominent travel companies to enhance the industry post-pandemic. Scheduled to take place from May 26 to 28, 2026, at the Shanghai World Expo Exhibition & Convention Centre, this collaborative effort will be spotlighted at ITB China, a major international travel trade fair. The event will feature participation from countries including Germany, the UK, the USA, Japan, and France, alongside renowned travel industry players such as Ascott, Malaysia Airlines, Egypt Air, and Trip.com. This initiative aims not only to showcase China’s vibrant tourism ecosystem but also to foster global partnerships, innovative travel solutions, and sustainable practices that will define the future of travel. As the world gradually recovers from the challenges of recent years, ITB China 2026 promises to be a pivotal moment in the reimagining of international tourism.
China’s Strategic Partnership with Global Tourism Leaders at ITB China 2026
In a remarkable display of collaboration, China is aligning with prominent tourism stakeholders from around the world at ITB China 2026, reaffirming its commitment to revitalizing the global tourism sector. Major countries such as Germany, UK, USA, Japan, and France are participating alongside influential industry leaders including Ascott, Malaysia Airlines, Egypt Air, and Trip.com. This partnership aims to foster a robust dialogue on sustainable…
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Author : Samuel Brown
Publish date : 2026-05-14 21:10:00
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