Source link : https://las-vegas-news.com/the-influence-of-tiktok-on-music-festival-lineups/
The way music festivals choose their artists used to be pretty straightforward. Promoters booked big names, added some rising acts, threw in a few legacy performers, and called it a day. Then TikTok arrived and completely upended the entire formula. Now a teenager with a smartphone can launch an artist to festival headliner status faster than a traditional record label campaign ever could.
It’s genuinely wild how quickly this shift happened. What started as a lip-syncing app for Gen Z became the most powerful gatekeeper in the music industry, deciding which songs dominate charts and which artists land coveted festival slots. Let’s dive into exactly how TikTok is calling the shots when it comes to festival lineups in 2025.
The Platform’s Undeniable Chart Dominance
TikTok’s influence reached a staggering milestone in 2024, with 84% of songs that reached Billboard’s Global 200 chart going viral first on the platform. That’s not just influence, honestly. That’s complete market control. Additionally, 13 of the 16 Billboard Hot 100 number one songs of 2024 had major trends on TikTok, proving the platform’s impact extends far beyond fleeting viral moments.
Festival bookers pay attention to these numbers. When they’re planning lineups months in advance, they’re monitoring TikTok trends obsessively. Research shows that artists can expect an average 11% increase in on-demand music streaming…
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Author : Matthias Binder
Publish date : 2025-12-30 23:48:00
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