Source link : https://las-vegas-news.com/the-impact-of-social-media-on-festival-marketing-and-ticket-sales/
Think back just a decade ago when discovering a music festival meant stumbling across a poster at a record shop or hearing about it through word of mouth. Now? Your phone buzzes with clips of dazzling light shows, your favorite artist shares backstage stories on TikTok, and a single viral moment can sell out a festival in hours. Social media has done more than change how festivals market themselves. It’s rewritten the entire rulebook on how events are found, shared, and ultimately sold. For festival organizers in 2025, mastering these platforms isn’t just an advantage; it’s essential for survival in an increasingly crowded marketplace.
Social Media as the Primary Discovery Tool
A 2024 Eventbrite study found that 75% of the social conversations about music festivals are created by fans in the 17-34 age group. Here’s the thing though: discovery has moved almost entirely online. Social media has completely changed how people learn about concerts today, with 78% of concertgoers discovering events through social media. Instagram posts featuring festival lineup announcements, TikTok clips of previous years’ performances, and Facebook event pages have replaced traditional advertising channels almost completely.
It’s pretty wild when you realize how much the landscape has shifted. Younger attendees especially rely on these platforms not just for entertainment but as their go-to search engines. A…
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Author : Matthias Binder
Publish date : 2025-12-31 07:48:00
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