Source link : https://las-vegas-news.com/music-festivals-and-art-how-visual-artists-are-shaping-the-experience/
When you think of a music festival, what comes to mind first? The bands, the sound systems, maybe the crowds swaying under stage lights? Fair enough. However, something’s been shifting in the past few years that’s quietly transforming how we experience these massive gatherings. Visual art isn’t just décor anymore. It’s become central to the entire vibe, a language that speaks just as loudly as the music itself. Walk through the grounds of any major festival today and you’ll encounter towering sculptures that shift with the wind, LED installations that pulse to your heartbeat, and immersive environments that blur the line between what’s real and what’s imagined.
Art Is No Longer Just Background Scenery
Let’s be real: festivals used to treat art like an afterthought. A few banners here, maybe a funky tent over there. Those days are long gone. According to Paul Clemente, who manages the art program for Coachella, large-scale art installations have become part of the archetypal imagery of the festival, creating shared experiences that people anticipate as much as the headliners. Coachella art director Paul Clemente noted that the festival shifted in 2016 from renting works to building custom installations on site, reflecting a deep commitment to integrating visual art into the festival’s DNA. Think about that for a second: organizers realized they could use art to shape crowd flow, create…
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Author : Matthias Binder
Publish date : 2025-12-31 08:25:00
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