Source link : https://tech365.info/apple-tvs-new-glassy-intro-wasnt-created-on-a-mac/
Earlier this week, Apple revealed new branding that may seem in the beginning of Apple TV reveals. The brand new title card incorporates a colourful presentation of the Apple emblem, and in accordance with AdAge, the corporate took a extra conventional method to creating the look.
As an alternative of utilizing computer-generated graphics or AI, Apple, working with TBWAMedia Arts Lab and Optical Arts, made the visible a part of the branding with a glass Apple TV emblem mannequin and lighting results captured with a digital camera. In accordance with AdAge, this manufacturing method aligns with a presentation that Apple VP Tor Myhren made at Cannes Lions again in June, the place Myhren spoke concerning the significance of human creation at a time when AI-based instruments are rising. AdAge has a spotlight video that reveals the behind-the-scenes manufacturing of the shoot.
In addition to the five-second clip that seems in the beginning of reveals, a 12-second model was made to look in the beginning of Apple Authentic Movies (a.ok.a. motion pictures). There’s additionally a one-second “sting” made for trailers.
The music accompanying the branding was made by Finneas, Billie Eilish’s brother and collaborator, solo artist, composer, and producer. In a report by Selection, Finneas states that he had HBO’s static sound and NBC’s peacock chimes in thoughts when creating the Apple TV jingle he dubbed “Mnemonic.”
Whereas Finneas did use digital instruments to…
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Author : tech365
Publish date : 2025-11-07 05:20:00
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