Brunei Darussalam is witnessing a rapid escalation in digital adoption as it strides towards 2025. Internet penetration has soared to over 95%, driven by government initiatives promoting nationwide broadband accessibility and enhanced digital literacy programs. Mobile connectivity remains dominant, with smartphone usage accounting for nearly 90% of total digital device access, reflecting a robust mobile-first consumer mindset. Social media platforms are experiencing unprecedented growth, with platforms such as Instagram, Facebook, and TikTok emerging as key engagement hubs, especially among younger demographics.

  • Average daily internet usage: 7.3 hours
  • Top online activities: Video streaming, e-commerce, and digital banking
  • E-commerce…