Source link : https://news7.asia/life-style/lady-gagas-singapore-concert-misses-out-on-exclusive-grant-unlike-taylor-swifts/
Lady Gaga’s upcoming Singapore concert will proceed without the government grants that helped support Taylor Swift’s recent exclusive stop in the city-state, underscoring differing approaches to promoting major international music events. While Swift’s concert received significant public funding as part of Singapore’s strategy to boost tourism and entertainment, Lady Gaga’s show is being staged entirely on a commercial basis. The absence of grants for Gaga’s performance has sparked discussion among industry observers about the evolving criteria and priorities behind cultural event sponsorship in Singapore.
Lady Gaga Faces Grant Denial for Singapore Concert Unlike Taylor Swift
In a surprising turn of events, the Singapore Tourism Board has declined to grant financial support for Lady Gaga’s upcoming exclusive concert stop in the city-state. This decision contrasts sharply with the backing Taylor Swift received during her recent Singapore performances, which were significantly bolstered by government tourism grants. Industry insiders speculate this may reflect strategic focus shifts or differing promotional priorities tied to each artist’s fan demographics and brand synergy with Singapore’s cultural agenda.
Experts note several factors contributing to the disparate treatment, including:
- Audience Reach: Taylor Swift’s concerts attracted a broader regional fanbase with higher tourism potential.
- Brand Alignment: Swift’s image aligns closely with…
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Author : Samuel Brown
Publish date : 2025-06-30 19:00:00
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