Shell Indonesia has initiated a significant reshuffle in its operational strategy by transferring its gas station business to a joint venture formed between Citadel and Sefas. This strategic move highlights Shell’s pivot towards focusing on core energy sectors while enabling the JV to leverage local market expertise to enhance service delivery and expand network reach. The transition signifies Shell’s commitment to adapting in an evolving energy landscape, focusing more on sustainable and innovative energy solutions beyond traditional fuel retailing.

The collaboration between Citadel and Sefas is expected to bring fresh investment and operational efficiencies, benefiting consumers with improved service standards and broader accessibility. Key expected outcomes from this handover include:

  • Enhanced customer experience through upgraded station…