BATON ROUGE, La. — Days before Thanksgiving, perhaps hours after quarterback recruit Bryce Underwood’s stunning decision to shift his commitment from LSU to Michigan, a 50-year-old private equity executive in San Francisco worth billions fielded a phone call from someone in South Louisiana. “Holden,” the voice on the other side said, “Can you help?” Every …
The post ‘It’s a money game now’ — How LSU is using NIL to keep up in ever-evolving college football world appeared first on NFL News.
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Author : nflnews
Publish date : 2025-03-14 12:33:01
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