Source link : https://nfl-news.info/2025/03/14/college-football/its-a-money-game-now-how-lsu-is-using-nil-to-keep-up-in-ever-evolving-college-football-world/

BATON ROUGE, La. — Days before Thanksgiving, perhaps hours after quarterback recruit Bryce Underwood’s stunning decision to shift his commitment from LSU to Michigan, a 50-year-old private equity executive in San Francisco worth billions fielded a phone call from someone in South Louisiana. “Holden,” the voice on the other side said, “Can you help?” Every …

The post ‘It’s a money game now’ — How LSU is using NIL to keep up in ever-evolving college football world appeared first on NFL News.

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Author : nflnews

Publish date : 2025-03-14 12:33:01

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