Source link : https://sandiego365.info/2026/01/21/from-baja-to-the-canadian-rockies-an-unforgettable-journey-through-xtra-sports-690s-oral-history/
Spanning thousands of miles and capturing the pulse of Canadian sports culture, XTRA Sports 690 has been a pivotal voice for fans from the sun-drenched shores of Baja to the rugged peaks of the Canadian Rockies. In this exclusive oral history presented by The New York Times, former hosts, producers, and longtime listeners recount the station’s evolution, its impact on the sports media landscape, and the stories that defined an era of broadcast journalism. This in-depth look reveals how XTRA Sports 690 became more than just a radio station-it became a unifying thread in communities across the region, delivering passion, insight, and unforgettable moments to an ever-growing audience.
The Rise of XTRA Sports 690 A Journey Through Regional Sports Broadcasting
XTRA Sports 690 has navigated a unique trajectory from its humble origins near the Baja peninsula to becoming a staple in sports broadcasting across North America, including the Canadian Rockies. This transformation is not only marked by its expanding geographic footprint but also by its evolving programming that skillfully marries local sports enthusiasm with national narratives. The station’s commitment to covering regional teams with a passionate, insider perspective has cultivated a loyal listener base, bridging communities separated by miles but united by their love for the game.
The station’s rise can be attributed to several strategic moves:
- Investment in Local Talent: Hiring former athletes…
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Author : Victoria Jones
Publish date : 2026-01-21 06:41:00
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