HBO Max has officially set its sights on Europe with a planned expansion launching on January 13, focusing on key markets such as Italy and Germany. This significant move aims to broaden the streaming giant’s presence in the competitive European video-on-demand landscape, offering millions of new subscribers access to its vast library of premium content. The rollout will include localized interfaces and a diverse slate of programming designed to resonate with regional audiences, from acclaimed HBO originals to popular European productions.

Key features of the upcoming launch include:

  • Multi-language support to cater to local viewers
  • Exclusive regional content commissioned to strengthen market appeal
  • Flexible subscription plans tailored for different user…