Source link : https://tech365.info/at-present-in-apple-historical-past-apple-offers-customers-a-solution-to-delete-u2s-spam-album/
September 15, 2014: Responding to its disastrous U2 album giveaway, Apple supplies iPhone homeowners with a instrument for wiping all indicators of Songs of Innocence from their telephones.
It comes after one of many strangest PR debacles in Apple historical past. After placing a free copy of U2’s newest launch on each iPhone proprietor’s handset as a particular promotion, tens of millions discover themselves with an album they didn’t order of their iTunes library. Many weren’t completely happy about it.
Apple’s U2 album giveaway backfires
Apple and U2 shared a particular connection for years, with the band’s frontman, Bono, changing into good mates with Apple co-founder Steve Jobs and design chief Jony Ive. Within the early 2000s, Apple used the band’s music “Vertigo” because the soundtrack for an iTunes advert. (The business helped make the music a success.) Apple additionally lent its assist to Bono’s Product (Pink) charity, devoted to wiping out HIV and AIDS.
Nonetheless, regardless of the success of those initiatives, the U2 album giveaway on September 9, 2014, got here off as a catastrophe. After lower than 1% of iTunes customers downloaded the freebie album on the primary day, Apple shoved Songs of Innocence down customers’ throats by mechanically pushing it to gadgets. The detrimental fallout proved intense.
Bono later blamed the cock-up on getting carried away. He mentioned it was primarily based on “megalomania, a touch of generosity,…
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Author : tech365
Publish date : 2025-09-16 12:10:00
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