Coppertone has tapped rugby star Ilona Maher to be the new face of its sports sunscreen.
In the Unbearable Performance campaign, Maher will feature in social media and online videos for the Beiersdorf-owned brand.
Focused on Coppertone Sport’s 4-in-1 sun protection, Maher will also recreate the brand’s famous girl-and-dog pose.
The image shows a puppy tugging at a girl’s bathing suit and has been synonymous with the brand since the 1950s.
Maher first came to prominence in 2020 when she represented the US national rugby team at the Tokyo Olympics and has built a strong social media following where she promotes body positivity.
After winning a bronze medal at the 2024 Paris Olympics, Maher went on to appear on Dancing with the Stars, finishing as a runner-up, and has appeared as a cover model for Sports Illustrated.
She said: “I’ve been using Coppertone for as long as I can remember, so I was thrilled to partner with them on this campaign.
“Sunscreen has always been an essential part of my daily skin care routine, and choosing a trusted sunscreen that stays on strong, like Coppertone Sport, is so important to me – whether I’m spending long hours training or just going to the beach with my sisters.”
Beiersdorf bought Coppertone from German conglomerate Bayer in 2019 as part of plans to expand into the North America market.
Previous famous faces to have fronted campaigns for Coppertone include Pitch Perfect actress Brittany Snow and US soccer star Christen Press,
Tracy Feehan, Coppertone’s Vice President and Media Communications, said: “Ilona is an inspiration in so many ways, and really embodies the definition of what strength and performance means.
“We’re so excited to share, show, and introduce an entirely new generation of people to the brand through our partnership with Ilona, while raising awareness of the importance of sun safety and encouraging people to live their lives to the fullest in the sun.”
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The post Rugby star Ilona Maher named face of Coppertone Sport first appeared on Rugby 247.
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Author : rugby-247
Publish date : 2025-03-04 14:19:53
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