Source link : https://footsoccer.net/2025/03/05/trending-news/brighton-and-heineken-within-the-zone/
March 5 – Fan Zones have change into a longtime a part of main tournaments nonetheless, home golf equipment have been sluggish to create the identical form of surroundings in and round their stadiums. English Premier League membership, Brighton & Hove Albion goals to appropriate that imbalance with the official opening of The Terrace at their dwelling, the American Categorical Stadium.
This new multi-purpose fan zone will debut on April 1 when the Seagulls host Aston Villa.
On matchdays, the venue will change into the Heineken Fan Zone at The Terrace and provide a digital sports activities bar expertise with prolonged hours for pre-and, post-match leisure. The Terrace can host as much as 3,000 followers in an indoor/outside setting. This new addition is a part of a £40 million funding into stadium enhancements, aimed toward enhancing the matchday expertise for Brighton followers.
Richard Campbell, Buying and selling Director at Heineken UK mentioned: “We’re delighted to be increasing our sponsorship of Brighton & Hove Albion FC by partnering collectively to create the brand new Heineken Fan Zone. Similar to the crew on the American Categorical Stadium, we’re all the time taking a look at how we are able to elevate the fan expertise, and The Terrace would be the excellent place to just do that.”
At the side of the Heineken Fan Zone, the stadium sponsor American Categorical is launching the American Categorical Clubhouse for Amex cardholders. The house will provide premium hospitality in keeping with Aaron Burke, VP of World Model Sponsorship.
“We couldn’t be extra excited to associate on The Terrace on the American Categorical Stadium and to increase our longstanding relationship with Brighton & Hove Albion FC. We love nothing greater than granting particular entry and creating unforgettable moments for our Cardmembers and for Albion followers,” mentioned Burke.
With Brighton now a longtime crew within the Premier League and pushing exhausting once more for a spot in Europe subsequent season, the matchday expertise on the south coast of England is turning into a ‘bucket record’ merchandise with soccer followers from across the county in addition to the house followers.
Contact the author of this story, Nick Webster, at moc.l1741160825labto1741160825ofdlr1741160825owedi1741160825sni@o1741160825fni1741160825
The post Brighton and Heineken within the zone first appeared on Foot & Soccer.
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Author : footsoccer
Publish date : 2025-03-05 09:05:58
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