Source link : https://news7.asia/news/how-the-korean-cultural-wave-conquered-the-planet/
International relations teachers are formal: in terms of soft power, South Korea is the model to follow. In less than two generations, the Hallyu (“Korean wave”) conquered the planet. Films, series, music, food or beauty … In all these areas and on all supports, the Cool South Korean Factory fascinates by conveying an inclusive art of living. Read also | Article reserved for our subscribers The offensive soft power in the Gulf countries between mega-projects, sporting events and dream of cultural influence later on the music scene, the groups of K-Pop, BTS in Blackpink, fill the stages of whole world. The Boys Band BTS alone has more than 70 million subscribers on Spotify, and it is to him that the United Nations called on to contact the young generations on environmental issues and during the Pandemie de COVVI- 19 In 2021. The South Korean cinema, the series and the K-Dramas are not to be outdone. The film Parasite, by Bong Joon-Ho, won four Oscars and a Palme d’Or, and the Squid Game dystopian series was the most seen in the story of Netflix. Another world breakthrough: gastronomy, carried by Kimchi. The pimed national dish, based on fermented vegetables, has established our plates. Just like masks, ointments and fluid creams from the Amorepacific cosmetics company that have invaded rays from around the world. Tourists in South Korea in 100 questions. The tyranny of excellence (Tallandier, 2024), the specialist of the two Koreas Juliette Morillot explains that with the Hallyu, the country of the morning-calm took its revenge on its traumatic history, marked in the 20th century by Japanese colonization, The score with the north, war and dictatorship. It was from the late 1990s, after a period of withdrawal identity, that the dissemination of South Korean popular culture took off. “The government then became aware of its economic potential by creating institutional architecture, unlocking massive investment programs and based on its national champions, the Chaebols [conglomérats industriels]to export it, ”describes Vincent Grégoire, director in the consulting agency in the creative industries Nellyrodi. You have 20.72% of this article to read. The rest is reserved for subscribers.
—-
Author : News7
Publish date : 2025-02-26 04:32:56
Copyright for syndicated content belongs to the linked Source.