January 9 – New Stability is ready to re-enter top-flight Italian soccer after securing a multi-year package provide take care of UEFA Europa League champions Atalanta.
The partnership, which begins with the 2025/26 season, will see New Stability exchange Joma, the membership’s present provider, marking the model’s first presence in Serie A since AS Roma ended their affiliation in 2023 following a authorized dispute.
The Spanish sportswear producer Joma has equipped Atalanta’s kits for the reason that 2017/18 season, when it succeeded Nike. Underneath Joma, the Bergamo-based membership witnessed a historic rise, together with a number of UEFA Champions League campaigns and their crowning achievement in Might 2024, profitable the UEFA Europa League with a victory over the then-invincible Bayer Leverkusen.
Atalanta’s success has made the membership a rising industrial drive. The Europa League win introduced a surge in international visibility, culminating in an opportunistic short-term shirt sponsorship with streaming platform Paramount+ for the ultimate, after the membership had gone with no major sponsor for many of the season. This new partnership with New Stability is anticipated to capitalise on the membership’s rising profile as they proceed their push for achievement each domestically and in Europe.
This deal marks New Stability’s return to Italy’s prime flight after a four-year absence. The model’s earlier Serie A affiliation was with AS Roma, however that partnership resulted in 2023 when the sportswear firm took Roma to the ICC Worldwide Court docket of Arbitration after the membership agreed a take care of a brand new provider from 2023-24, later revealed to be Adidas.
With Atalanta, New Stability has secured a contemporary alternative to re-establish itself in considered one of Europe’s most iconic leagues – and so they’ve picked their goal effectively.
The monetary particulars of the deal haven’t been disclosed, however the settlement underscores Atalanta’s continued evolution right into a European soccer powerhouse. Followers can anticipate to see the primary New Stability-designed kits for the membership unveiled in the summertime of 2025, forward of the brand new season.
Contact the author of this story, Harry Ewing, at moc.l1736354980labto1736354980ofdlr1736354980owedi1736354980sni@g1736354980niwe.1736354980yrrah1736354980
The post New Stability to return to Serie A subsequent season with Atalanta package deal first appeared on Foot & Soccer.
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Author : footsoccer
Publish date : 2025-01-08 20:56:05
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